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Amazon CEO wants to put ads in your Alexa+ conversations
Amazon is spending a fortune on AI infrastructure and CEO Andy Jassy sees a new way to pay for it with Alexa+.
Amazon says it has rolled out Alexa+ to millions of customers, part of an effort to make its legacy digital assistant capable of agentic behaviors and more natural to talk to. Alexa+ is Amazon’s answer to generative AI voice assistants from OpenAI, Google, and Perplexity that have made legacy systems feel outdated. But Jassy’s description of an AI generated ad that Alexa+ delivers in a multi-step conversation, which could help users find new products, is unchartered territory for Amazon and the broader tech industry.
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