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Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app

Amazon announced today the launch of an AI-powered shopping assistant it's calling Rufus that's been trained on the e-commerce giant's product catalog as

Amazon announced today the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog as well as information from around the web. The AI can also help with product comparisons or make recommendations if you ask things like “what are good gifts for Valentine’s Day?” or what are the “best dinosaur toys for a 5-year-old?” After Rufus answers, the customer can continue to browse through more refined results. The company tells us the chatbot won’t feature advertising at launch, but additional elements will be added to the Rufus experience over time if they add value for customers.

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