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Amazon debuts AI-powered Shopping Guides
On Wednesday Amazon introduced the latest in a series of AI features and products aimed at consumers with the launch of AI shopping guides. The guides,
The guides, arriving tomorrow, will span over 100 product types on Amazon.com and will help to consolidate the key information consumers tend to research before making a purchase as well as provide a list of the most trusted brands in that category. The retailer explains the new feature is aimed at speeding up the time it takes a customer to decide which item is right for them, making the shopping and buying process easier. The guides don’t just focus on consumers’ larger purchases, like a new TV, camping tent, kitchen appliance, or rug for the home, but also include more everyday items, like dog food, moisturizers, running shoes, headphones, and more, the company says in an announcement.
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