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Amazon denies report it’s shutting down Wondery podcast studio
Despite securing big names in the business, the company is now shifting its strategy in an effort to better compete with rivals like Spotify and YouTube.
The company plans to move existing Wondery series under its Audible banner or to a new ‘creator services’ team, which will house personality-driven shows, such as Jason and Travis Kelce’s podcast. “The podcast landscape has evolved significantly over the past few years,” Steve Boom, Amazon’s vice president of audio, Twitch, and games, wrote in a staff memo seen by Bloomberg. Despite securing big names in the business, the company is now shifting its strategy in an effort to better compete with rivals like Spotify and YouTube as the podcasting industry embraces video formats.
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