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Amazon eases up on annoying Fire TV video ads
Amazon is dialing down the autoplay, full-screen video ads on Fire TV.
Instead of the usual navigation menu as the starting point, the platform introduced a big banner ad that takes up a lot of the home screen. This update forced users to watch unsolicited video ads right when they started up their beloved Fire TV devices, even before they had a chance to engage with the platform. The revamped Fire TV interface also lets users skip ads easily with a press of the home button or by setting up a shortcut on their controller.
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