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Amazon enforces new office hours rule and targets 'coffee badging'


Amazon cracks down on 'coffee badging' by tracking office hours, intensifying its return-to-office enforcement.

In an email to BI, Margaret Callahan, an Amazon spokesperson, said the company has started to "speak directly" to employees who haven't spent enough time in the office. "Over a year ago we asked employees to start coming into the office three or more days per week because we believe it would yield the best long-term results for our customers, business, and culture. Several teams across Amazon, including the retail and cloud-computing units, were told in recent months that a minimum of two hours per visit is required to count as office attendance, according to multiple screenshots of internal Slack messages obtained by BI and people familiar with the matter.

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