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Amazon finally has a color Kindle, and it looks pretty good


It’s a Paperwhite with a color screen – and that’s exactly what some readers want.

Now, the company is finally delivering: it’s launching the new Kindle Colorsoft Signature Edition, a device that has a lot in common with the new Paperwhite except instead of black and white it’s color all over. Making the Colorsoft happen, Amazon executives said at a launch event on Tuesday in New York City, required a lot more than just swapping in a new display. “All the things you think about with Kindle — high resolution, long battery life, fast page turns, good fluidity — we weren’t willing to sacrifice those,” Keith says.

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