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Amazon Games talks IP growth opportunities across five generations of gamers
Warner, Disney, and Netflix are seeing great success exploiting their IP, and that’s a big part of the Amazon Games’ strategy.
At GameBeat Next, Naviaux Sturr spoke with Stanley Pierre-Louis, president and CEO, Entertainment Software Association (ESA), about the studio’s future portfolio and the ways its investments will come to bear over the next three years. Their whole thesis was, how do we take Unreal and this ubiquitous technology that presumably will become very common, a skill set that a lot of developers have, and invent IP through social media?” “In these user-generated worlds, micro-communities playing with a few people, watch parties — they expect to be able to have different rule sets and modify the game and do that in a way that feels very modern, seamless and easy,” she said.
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