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Amazon Gave Prime Day Shoppers More Time to Browse. Many Went to Walmart
Amazon.com Inc. executives doubled the length of their summer Prime Day sale this year to give customers extra time to browse the vast selection of deals and discounts. There was a downside. With rising prices top of mind, shoppers surfed the web comparing deals, and a lot of their dollars went to Walmart Inc. instead.
Amazon.com Inc. executives doubled the length of their summer Prime Day sale this year to give customers extra time to browse the vast selection of deals and discounts. Walmart’s weeklong “Deals” event that ended July 13 outperformed Amazon’s longest-ever Prime Day by several metrics. Spending on Walmart.com grew by 24% from its comparable deal period a year ago, six times faster than Amazon Prime Day’s year-over-year growth, according to credit and debit card transaction data compiled by Bloomberg Second Measure.
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