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Amazon goes after the iPad market as it plans $400 Android tablet


Amazon Fire tablets have so far been cheap and cheerful devices, often bought for children. Running a heavily-customized version of...

The company is now hoping to change all that with a new tablet aiming to compete in the same premium market as the base model iPad. As part of a project known internally as Kittyhawk, Amazon plans to release a higher-end tablet as soon as next year offering the Android operating system software for the first time, according to six people familiar with the matter. Since the Fire tablet’s introduction in 2011, Amazon has used what is known as a “forked” version of Android with custom modifications that make it work like a unique operating system.

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