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Amazon Invests in ‘Netflix of AI’ Start-Up Fable, Which Launches Showrunner: A Tool for User-Directed TV Shows
Amazon has invested in Fable, a start-up whose 'Netflix of AI' Showunner gen-AI tool lets users create scenes or entire episodes of a TV show.
Initially, Showrunner will be free to use but eventually the company plans to charge creators $10-$20 per month for credits allowing them to create hundreds of TV scenes, Saatchi said. The first is “Exit Valley,” described as “a ‘Family Guy’-style TV comedy set in ‘Sim Francisco’ satirizing the AI tech leaders Sam Altman, Elon Musk, et al.” The other is “Everything Is Fine,” in which a husband and wife, going to Ikea, have a huge fight — whereupon they’re transported to a world where they’re separated and have to find each other. While Saatchi is bullish on the technology, he conceded that a major weakness of Showrunner and AI in general for entertainment is that it’s more suited to episodic content rather than, say, an epic 60-episode arc a la “Breaking Bad” or “Game of Thrones.”
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