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Amazon is about to be flooded with AI-generated video ads
What’s more concerning: seeing them, or not?
New capabilities include motion improvements to show items in action, which Amazon says is best for showcasing products like toys, tools, and worn accessories. The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The resulting ads edge closer to the traditional commercials we’re used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI’s Sora or Adobe Firefly.
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