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Amazon is launching its own Shark Tank where winners get to be Amazon sellers
Their products will go in a new Buy It Now Store.
Amazon Prime has released a trailer for its spin on the Shark Tank concept: Buy It Now, a JB Smoove-hosted show where people put their product ideas before a panel of investors. Apart from Smoove — who you may remember from Curb Your Enthusiasm and Harley — the show will feature “a star-studded rotating panel of celebrity panelists,” including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It will also include three Amazon executives, and Ring founder and current CEO of Door.com(formerly Latch) Jamie Siminoff will serve as the “resident judge and entrepreneurial panelist.”
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