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Amazon is paying $2.5 billion to settle FTC claims it duped customers into signing up for Prime
The company will also have to make it easier for consumers to cancel a Prime membership.
Amazon will pay a record civil penalty to settle a case with the Federal Trade Commission. The agency accused Amazon of tricking consumers into signing up for a Prime membership without their consent (and making it hard for customers to cancel) in a lawsuit filed in 2023. Moreover, Amazon will have to stop using some of the dark patterns(i.e. deceptive design practices) that prevented customers from easily canceling Prime memberships.. For instance, it will no longer display a button that reads, "No, I don’t want Free Shipping" during the cancellation flow.
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