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Amazon is selling the tech behind its $50 billion ad business to other retailers
Amazon’s ad business trails only Meta and Google in the US.
By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. In addition to selling ads on its sprawling marketplace, it will now let other retailers use the technology powering its$50 billion business on their own websites, as reported earlier by Adweek. The path of this business is similar to the launch of Amazon Web Services, which the company built to keep its online marketplace running and loading quickly 24/7 before selling access to the servers as a backbone for other companies’ operations, .
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