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Amazon is stuffing generative AI into its shopping experience
A free AI video generator is also being developed for sellers.
Instead of the “more like this” feature that suggests similar, specific items, the new recommendations will be offered as larger categories based on a customer’s shopping habits — such as those catering to holiday events or sporting activities. Also launching in beta is “Project Amelia,” a chatbot that provides personalized recommendations, insights, and troubleshooting assistance, geared at improving business performance for third-party Amazon retailers. According to Reuters, Amazon will be using Anthropic’s Claude AI to power upcoming Alexa improvements after finding its own AWS models struggled with words and responding to user prompts.
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