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Amazon kills ‘Inspire,’ its TikTok-style feed for discovering products


Amazon is shutting down “Inspire,” its TikTok-like, short-form video and photo feed that was previously available in its mobile app. The feed allowed Amazon shut down “Inspire,” a TikTok-like video and photo feed that was available in its mobile app.

Amazon is shutting down “Inspire,” its TikTok-like, short-form video and photo feed that was previously available in its mobile app. A company spokesperson confirmed the move to TechCrunch, saying “We regularly evaluate various features to better align with what customers tell us matters most, and as part of that, Inspire is no longer available.” For instance, it partnered with Instagram in November 2023 to make it easier to shop its retail website directly inside the Meta-owned app.

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