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Amazon Kindle finally gets color

It’s a big week in Kindle land. Along with refreshes to the base Kindle, Paperwhite, and Scribe, the company is introducing something many of us never

Earlier this year, Amazon’s chief e-reader competitor, Kobo, introduced the $220 Libra Colour, which leverages color e-ink. Image Credits: AmazonRather than relying on the e ink technology that powers the Kobo, Amazon opted to build the full stack in house. It’s a change from the standard sort of backlighting we see in tablets, which is both a hit to battery and can impact sleep patterns when reading immediately before bed.

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