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Amazon launches a Prime-free marketplace in South Africa, its first on the continent
Amazon's highly awaited entry into Africa has come to fruition, with the tech giant announcing the launch of its e-commerce marketplace in South Africa on
While the Nigerian launch, slated for February 2023, was put on hold, the South African debut, fixed for April 2023, was postponed to October and later this year. We provide customers with great value, broad selection—including international and local products—and a convenient delivery experience,” said Robert Koen, managing director of Sub-Saharan Africa, Amazon, in a statement. The timing of Amazon’s launch also coincides with a surge in online shopping in South Africa following the pandemic, which has spurred increased investments from retailers in the e-commerce sector.
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