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Amazon launches AI agent to help sellers complete tasks and manage their businesses
The company is updating Seller Assistant, its AI tool for third-party sellers, to help handle tasks on the seller's behalf.
“Our agentic AI capabilities are designed to work seamlessly throughout the entire selling experience, which means sellers can go from handling every task themselves to collaborating with an intelligent assistant that works proactively on their behalf around the clock, while always keeping sellers in control,” Amazon wrote in a press release. Agent-driven commerce is an area of intense interest for tech companies, which imagine a future in which agents can initiate deals or make purchases on behalf of their clients. Amazon also announced that it’s bringing agentic AI to advertising, allowing sellers to develop ads through conversational prompts.
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