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Amazon launches generative AI tool to answer shoppers’ questions
Amazon's new AI feature could save shoppers from scrolling through pages of reviews or reading through a listing in order to find information about a product
Last June, the company started testing AI-generated summaries of product reviews, and it has launched AI features for third-party sellers that help them write listings, as well as generate photos for ads. In Amazon's latest earnings call, CEO Andy Jassy said the company is using generative AI to forecast inventory and to determine the best last-mile routes for drivers. "Generative AI is going to change every customer experience, and it's going to make it much more accessible for everyday developers, and even business users, to use," Jassy told CNBC's Jim Cramer last month.
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