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Amazon launches Lens Live, an AI-powered shopping tool for use in the real world
Lens Live will not replace Amazon's existing visual search tool, Amazon Lens, which lets you take a picture, upload an image, or scan a barcode to discover products. Instead, it brings a real-time component to Amazon Lens.
Instead, it brings a real-time component to Amazon Lens so you can point your phone at things you’re seeing in the real world to see matching products in a swipeable carousel at the bottom of the screen. Lens Live also capitalizes on activities customers are already doing: comparison shopping while in retail stores out in the real world to see if Amazon has a better deal on the same or similar item. In addition, Amazon’s AI-powered shopping assistant Rufus is available in the new experience, allowing customers to see AI-generated product summaries and suggested questions of conversational prompts they can ask to learn more about the item.
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