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Amazon launches personalized shopping prompts as part of its generative AI push
Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature Amazon launched a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.
Additionally, the tool continuously works in the background, notifying users when new items that match their interests become available, as well as providing updates on relevant products, restocks, and deals. Currently, Interests is available to a select group of users in the U.S. via the Amazon Shopping app on iOS and Android devices, as well as on the mobile website under the “Me” tab. For instance, Google has recently upgraded its Shopping tab, introducing a “ Vision Match ” tool that allows shoppers to describe a garment they envision, with the AI suggesting similar ideas based on the description.
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