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Amazon launches Rufus, an AI-powered shopping assistant


Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon’s product catalog, customer reviews, community Q&As and “information from across the web.”

Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon’s product catalog, customer reviews, community Q&As and “information from across the web.” Rufus is launching in beta today to only “a small subset of customers” in the Amazon mobile app.

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Rufus

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