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Amazon launches Temu and Shein rival with 'crazy low' prices

The price of products on Haul, which is being trialled in the US, will be capped at $20.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. It marks the platform's long-awaited foray into the sale cheaper goods with lengthier shipping times - a business model which has spurred the rise of Chinese-owned e-commerce apps. But shifting away from its speedy delivery and returns options to echo the practices of increasingly popular Temu and Shein apps would allow them to follow in their footsteps by cutting prices, she said.

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