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Amazon made an AI bot to talk you through buying more stuff on Amazon


Rufus can help you shop.

If you have access to the beta, you can open up a chat with Rufus by launching Amazon’s mobile app and then typing or speaking questions into the search bar. Amazon started answering questions with its AI chatbot earlier this month as it began appearing on product pages for some users. The company says Rufus can answer questions like “What are the differences between trail and road running shoes?” or “What are good gifts for Valentine’s Day?” You can also ask questions about a specific product you’re looking at on Amazon, like “Is this jacket machine washable?” The chatbot will then use the information from the product listing, customer reviews, and community Q&As to provide an answer.

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