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Amazon must solve hallucination problem before launching AI-enabled Alexa


Rollout of upgraded voice assistant hit by delays.

Amazon is gearing up to relaunch its Alexa voice-powered digital assistant as an artificial intelligence “agent” that can complete practical tasks, as the tech group races to resolve the challenges that have dogged the system’s AI overhaul. While Microsoft, Google, Meta, and others have quickly embedded generative AI into their computing platforms and enhanced their software services, critics have questioned whether Amazon can resolve its technical and organizational struggles in time to compete with its rivals. The original Alexa software, built on top of technology acquired from British start-up Evi in 2012, was a question-answering machine that worked by searching within a defined universe of facts to find the right response, such as the day’s weather or a specific song in your music library.

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