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Amazon pilots quick-commerce service in India
Amazon on Tuesday said it is piloting a quick commerce service in India that will see the U.S. tech giant deliver grocery and other items to customers in Amazon is piloting a quick commerce service in India, entering a competitive market dominated by local giants.
Amazon on Tuesday said it is piloting a quick commerce service in India that will see the U.S. tech giant deliver grocery and other items to customers in the world’s most populous nation in 15 minutes or less. Zomato-owned BlinkIt, Swiggy and Nexus-backed Zepto currently dominate the quick commerce play in India that is operational largely in roughly two dozen cities. Even as the quick commerce model — delivering items to customers within 10 to 15 minutes — hasn’t worked in most parts of the world, it’s increasingly finding success in India, where a range of retailers and internet firms, from food delivery giant Swiggy to online cosmetics platform Nykaa are gearing up their supply chain ecosystems to accommodate for faster deliveries.
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