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Amazon Plans To Give Alexa an AI Overhaul, Monthly Subscription Price

According to CNBC, Amazon plans to enhance its Alexa voice assistant with generative AI and introduce it to customers through a monthly subscription service. While the price point has yet to be determined, sources say it will not be included in the company's $139-per-year Prime offering. From the re...

According to CNBC, Amazon plans to enhance its Alexa voice assistant with generative AI and introduce it to customers through a monthly subscription service. From the report: The team is now tasked with turning Alexa into a relevant device that holds up amid the new AI competition, and one that justifies the resources and headcount Amazon has dedicated to it. [...] One source estimated the cost of using generative AI in Alexa at 2 cents per query, and said a $20 price point was floated internally.

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