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Amazon plans to launch discount store in bid to fend off Temu and Shein


Amazon's storefront would directly compete with Temu and Shein, two emerging e-commerce sites with ties to China that have grown in popularity in the U.S.

The storefront, announced at an invite-only conference for Chinese sellers on Wednesday, would mark Amazon's most aggressive attempt yet to fend off growing competition from e-commerce upstarts Temu and Shein, which both have ties to China, the world's second-largest economy. Temu and Shein have expanded their presence in the U.S. in recent years, luring an increasing share of American shoppers with their rock-bottom prices on clothing, electronics, home goods and other products. In a statement to CNBC, Amazon spokesperson Maria Boschetti said, "We are always exploring new ways to work with our selling partners to delight our customers with more selection, lower prices, and greater convenience."

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