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Amazon Prime Gaming’s ex-VP shares how the company took on Steam and lost

“Ultimately, Goliath lost.”

Evans shared a candid admission of how Amazon failed multiple times to disrupt Steam’s dominance in the PC market on LinkedIn, and it’s a fascinating read. Evans recalls how Amazon’s first strategy was to enter the online-game-store market by acquiring Reflexive Entertainment (a small PC game store), intending to scale it up into something that could challenge Steam. With achievements, trading cards, enticing sales, a huge library of titles and an excellent user interface, Steam is rightfully the best place to play PC games.

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