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Amazon Prime Video ads are about to get more intrusive

I guess that extra $2.99 per month wasn’t annoying enough.

On Tuesday, Amazon announced it will roll out three new ad formats for Prime Video later this year to tempt subscribers to purchase promoted items while watching content. Shoppable carousels will soon appear during ad breaks in shows and movies that present viewers with a “sliding lineup” of products they can buy on Amazon. Prime Video users who want an ad-free experience have to pay Amazon an additional $2.99 per month on top of their existing subscription for the privilege, but plenty of people apparently aren’t doing that.

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