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Amazon Prime Video is discontinuing support for local originals in Africa and Middle East
Amazon Prime Video is said to be downsizing its Africa and Middle East operations in a move that will affect teams in the two regions.
Amazon Prime Video is said to be downsizing its Africa and Middle East operations in a move that will affect teams in the two regions, according to a Variety report that said the company will instead focus on European originals. I have carefully evaluated our structure in the region and decided to make some adjustments to our operating model to rebalance and pivot our resources to focus on the areas that drive the highest impact and long-term success,” said Prime Video Europe VP Barry Furlong according to an email to staff seen by Variety. Its entrance into Africa to produce original and licensed content came with much fanfare as movies such as Jade Osiberu’s Gangs of Lagos’ and Breath of Life achieved commercial success and critical acclaim.
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