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Amazon Prime Video rolls out UI changes to reshape your entertainment experience

A new navigation bar, more personalized show options, and more.

Users browsing the "Made for You" section for movies and shows will notice simplification as Prime Video categorizes content based on your interests. Amazon adds that these updates have considered its older streaming devices alongside the latest models to ensure a seamless experience. Moreover, these interact ads will appear whenever a viewer pauses their content with details about the brand to help shoppers make an informed decision.

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