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Amazon Prime will shut down its clothing try-on program

Amazon says customers are “increasingly” using AI features.

Amazon spokesperson Maxine Tagay said in a statement emailed to The Verge that the company is discontinuing the service because it only worked for a “limited number of items” and customers have been “increasingly using our new AI-powered features” to decide what to buy. Tagay gave examples like Virtual Try-On AR feature that puts 3D renders of shoes from certain brands on your feet using your smartphone’s camera. Through it, Prime members can order up to six items, try them for seven days, then pay for what works and send back the rest — like a very basic version of Stitch Fix’s curated clothing service.

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