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Amazon reportedly thinks people will pay up to $10 per month for next-gen Alexa

Amazon is working on a higher, more-advanced tier of Alexa for which it may charge as much as $10 per month.

Amazon CEO Andy Jassy, who pledged that the company was working on a “more intelligent and capable Alexa" in an April letter to shareholders, has reportedly taken a personal interest in the overhaul. "We have already integrated generative AI into different components of Alexa, and are working hard on implementation at scale — in the over half a billion ambient, Alexa-enabled devices already in homes around the world — to enable even more proactive, personal, and trusted assistance for our customers," said an Amazon spokeswoman told Reuters. In any case, $10 (or even $5) per month for an upgraded voice assistant seems like a hard sell, especially when the current free version of Alexa can already handle a wide array of tasks.

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