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Amazon strikes AI licensing deal with Hearst and Condé Nast
Amazon's AI shopping assistant Rufus will train on Hearst and Condé Nast publications as part of a multi-year agreement.
Digiday is reporting that media conglomerates Hearst and Condé Nast have signed multi-year licensing agreements with Amazon to allow its AI shopping assistant Rufus access to the vast library of content held by the two companies. For Condé Nast, this actually marks the second major AI deal for the media company since it entered into a multi-year partnership with OpenAI last year to display content from its various publications in ChatGPT. Amazon recently struck a licensing arrangement with The New York Times and its adjacent properties, all while the iconic newspaper is embroiled in a lawsuit against Microsoft and OpenAI for copyright infringement.
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