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Amazon takes a new brick-and-mortar approach with a stake in Neiman Marcus
Amazon has purchased a small stake in retailer Neiman Marcus as part of Saks' $2.56 billion acquisition.
Yesterday, Saks Fifth Avenue and parent HBC announced the $2.65 billion acquisition of Neiman Marcus (which also owns Bergdorf Goodman), putting the largest US luxury retailers under the same roof, The Wall Street Journal reported. To that end, Amazon will gather high-quality customer data, analyze it to offer more personalized options and improve logistics. With the acquisition of Neiman Marcus by Saks' parent HBC, Amazon is getting involved in an organization expected to do a combined $10 billion worth of annual sales.
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