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Amazon takes on India rivals with Bazaar, a low-cost fashion store
Amazon has quietly introduced a "special store" called Bazaar in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up Amazon has quietly introduced Bazaar, a "special store" in India that features affordable and "trendy" fashion and lifestyle products.
Amazon has quietly introduced a “special store” called Bazaar in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up efforts against Walmart-owned Flipkart and Reliance’s Ajio, which have made deeper inroads in the Indian fast-fashion market. The growing popularity of affordable fast-fashion is increasingly driving purchases on many Indian shopping apps, making it crucial for Amazon to have a strong play in a category where it has traditionally struggled in the country, according to brokerage firm Bernstein. While Flipkart (which owns fashion e-commerce platform Myntra) currently leads the category, it faces increasing competition from Reliance’s Ajio, which has captured approximately 30% market share in about a year, according to Bernstein.
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