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Amazon takes on Temu and Shein with discount ‘Amazon Haul’ store
Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app
Both companies have also been subject to consumer protection probes in the European Union, where regulators are investigating their potential use of addictive design patterns and illegal products. It’s a dubious time for Amazon to invest in this business model, given that president-elect Donald Trump has proposed leveraging a 60% tax on imported Chinese goods. The de minimis exemption allows shipments valued under $800 to enter the U.S. duty free, which helps retailers like Temu and Shein to maintain such low margins.
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