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Amazon to end commingling after years of complaints from brands and sellers
Amazon revealed at its annual Accelerate seller conference in Seattle that it is shutting down its long-running “commingling” program.
The system, intended to speed deliveries and save warehouse space, had also allowed counterfeit or expired goods to be mixed in with authentic ones, according to The Wall Street Journal. For years, brands complained that commingling made it difficult to trace problems back to specific sellers and left their reputations vulnerable when customers received knockoffs. The announcement underscores the company’s ongoing strategy to prioritize trusted brand relationships — evident in moves like its revived wholesale partnership with Nike — while responding to mounting seller and consumer frustration over counterfeit risks.
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