Get the latest tech news
Amazon to increase number of advertisements on Prime Video
Ecommerce group attempting to win over more brands as it steps up push into ad-funded streaming services in 2025
Amazon is set to roll out a greater number of advertisements across its blockbuster television shows and movies on Prime Video next year as the US tech giant steps up its push into ad-funded streaming services. The company said it had not seen a sharp drop in subscribers since it introduced advertising to its Prime Video platform eight months ago, allaying fears among top executives of a customer backlash, as it attempts to win over more brands to its streaming service. Viewers will be able to add an item to their cart, or learn more about a brand, by simply clicking their remote or scanning their mobile device, without having to leave shows on the streaming service.
Or read this on r/technology
