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Amazon to launch ‘special store’ for value fashion in India

Amazon is preparing to make another attempt to break into India’s fast-growing fashion and lifestyle e-commerce sector, setting up a battle with rival Amazon is preparing to make another attempt to break into India’s fast-growing fashion and lifestyle e-commerce sector.

Amazon is preparing to make another attempt to break into India’s fast-growing fashion and lifestyle e-commerce sector, setting up a battle with rival Flipkart, owned by Walmart, Reliance’s Ajio and SoftBank-backed upstart Meesho. The e-commerce giant plans to launch a “special store,” called Bazaar, where it will not levy any “extra charges” to sellers offering unbranded and “trendy” fashion and lifestyle products, according to a communication the firm has sent to its partners. Top player Flipkart leads the category but faces mounting competition from Ambani’s Ajio, which has amassed about 30% market share, according to research firm Bernstein.

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