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Amazon to Launch New AI-Powered Alexa Using Anthropic's Claude
Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic's Claude,...
Some potential features include providing shopping advice for specific scenarios like vacation clothing recommendations, aggregating news stories, executing multi-step tasks from a single prompt such as ordering food or drafting emails, and enhanced home automation with improved ability to remember and apply user preferences. The move to partner with Anthropic for AI technology contrasts with Amazon's typical strategy of relying on in-house developments, but similar partnerships such as Microsoft and Apple's collaborations with OpenAI for ChatGPT integration indicate a broader shift in the tech industry. If 10% of these users opt for the paid version, it could potentially generate at least $600 million in annual revenue for Amazon, assuming the lower end of the expected price range.
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