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Amazon to pay historic $2.5 billion settlement for allegedly tricking customers into signing up for Prime.
Amazon is paying a “historic” $2.1 billion settlement with the Federal Trade Commission, it announced, ending a 2-year dispute over allegations that the company tricked millions of consumers into signing up for its Prime subscription service through deceptive user interface designs and made it hard to cancel.
Amazon is paying a historic $2.5 billion settlement with the Federal Trade Commission, the agency announced Thursday, ending a 2-year dispute over allegations the company tricked consumers into signing up for its Prime subscription service and then made it hard to cancel. The company needs to include “clear and conspicuous disclosures” about the terms of Prime during enrollment process and have “easy ways” to cancel the program. Amazon doesn’t disclose how many US subscribers it has, but a third-party analysis from Consumer Intelligence Research Partners estimates that it has 197 million customers as of March 2025.
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