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Amazon to shut down 'Try Before You Buy' rival to Stitch Fix

Amazon is discontinuing a service that let Prime members try on clothes, shoes and accessories, and only pay for the items they want to keep.

"Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we're phasing out the Try Before You Buy option, effective January 31, 2025," the spokesperson told CNBC in a statement. It was only available to members of Amazon's $139-per-year Prime subscription program, which also includes perks such as speedy shipping and access to streaming services. Users could test out a mix of luxury, staple and Amazon-owned brands, and return whatever they didn't want to keep for free within seven days of receiving the items.

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