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Amazon turns to AI to help customers find clothes that fit when shopping online
After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it's now using AI technology to help
The company explains it’s now using large language models, generative AI, and machine learning to power four AI-powered features that will help customers find clothing that fits — an ongoing challenge when shopping online and the leading cause for apparel returns. However, this feature can be imperfect if a family member regularly shops for another (like their son or daughter) online, as it confuses the system as to what size the customer is versus the child. Large language models extract details from the customer reviews and then AI summarizes the findings into an easy-to-read highlight personalized to the user, Amazon explains.
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