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Amazon will “ramp up” Prime Video ads in 2025
Subscribers tolerated the current ad load, so Amazon is adding more commercials.
Similarly, market research firm Antenna told FT in July that a substantial amount of Prime Video subscribers opted out of ads initially, but that number soon "trailed off." For subscribers who are fed up with streaming tactics like rising prices, changing libraries, and password crackdowns, there's a fine line between an acceptable and disruptive amount of ads. With Amazon increasing ad loads next year, we can anticipate more streaming services to test how much advertising customers will accept.
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