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Amazon won't support AirPlay or Chromecast, but will adopt Matter Casting instead
Amazon just announced its adopting the new Matter content casting standard at CES 2024. This is a similar technology to Apple AirPlay, allowing you to beam content from an app to an Amazon-branded device.
Matter Casting is an open protocol that lets you send videos and related content from an app to a hardware device, just like Apple AirPlay and Google Chromecast. As for content streaming partners, it’s just Prime Video for now, but the company promises more options later this year, including Plex, Pluto, Sling TV, Starz and many more. Amazon would prefer that each of the big tech companies adopt an open casting platform instead of the current glut of competing models.
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