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Amazon's "still trying to find the hook" for its Lord of the Rings MMO

Amazon's latest crack at a Lord of the Rings MMO still needs to find its "hook".

Watch on YouTube Amazon first revealed its plans for this Lord of the Rings MMO last year, as part of a deal with Embracer. At this time, Hartmann said this MMO would offer players a "fresh take" on The Lord of the Rings, and was "in early stages of production". That particular Lord of the Rings project was set to be developed by a Hong Kong based company that was later acquired by publisher Tencent.

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